Hi, I'm Monica Grohne,

and I'm an email marketer.

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I help DTC ecommerce brands build meaningful relationships with their customers from first touch to repeat purchases

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About me

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  • Founded of DTC ecomm brand Marea in 2020



  • Scaled DTC ecomm brand Rex Specs from $500k to multi-million dollars in 2018 as their first marketing hire (profitably leaning on email 😉).


  • Quickly fell in love with email marketing and Klaviyo's ability to segment and speak to a customers unique lifecycle phase.


  • Have worked with 10s of companies like yours to optimize the customer journey and create unique value-add experiences.


  • I believe that if you're going to pay


Marea is bootstrapped and instead of keeping my full-time job to help fund the business I decided to freelance allowing me more flexibility.

GET TO KNOW MY STYLE

ON

YouTube

hard earned $ to acquire customers

you should put equal efforts into

retaining them & making them super fans.

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About you

Umm hello!! If you're reaching out about my services that means you've put some blood sweat & tears into building your brand and creating something that people truly need or resonate with! Congrats!

Your brand is doing at least $500K in annual revenue.


You use Klaviyo & Shopify


You've nailed your messaging on social and you're acquiring customers but email is falling flat.


Your current emails aren't on brand or are out-dated—maybe you can't even look at them.


You have less than 30% of revenue attributed to email.


You want to build deeper relationships with your customers—you really care about them!

My Offerings

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EMAIL FLOW SETUP OR REFRESH

Ready to get your flows set up for good? Have the generic flows set up but haven't optimized them to their full potential? Needing a little brand re-fresh? I got you!

INCLUDES:

  • Full account audit ($700 value)
  • Custom Klaviyo popup with initial A/B test and future A/B test ideas
  • Flow map & strategy
  • Copy, Design & Implementation of the following flows:
    • Welcome Series
    • Browse Abandonment
    • Abandoned Cart
    • Abandoned Checkout
    • Post Purchase Flow
    • Replenishment / Cross-sell
    • Winback
    • Sunset
  • All flow email templates for your future use


INVESTMENT STARTS AT: $8,000*

TIMELINE: 10 WEEKS

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FULL EMAIL/SMS ACCOUNT MANAGEMENT

Looking for a teammate to fully manage your email and/or SMS channel who understands the importance of building customer relationships, providing value and increasing retention and LTV? Let’s chat!

INVESTMENT STARTS AT: $5,000/mo

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ACCOUNT AUDIT

Needing some guidance on if your account is set up properly? Ways you could improve your flows or increase your opt-in rate? No problem!


Prior to us meeting I will spend 1-2 hours in your account reviewing your existing set up, flows, campaigns and pop-ups. Then we will meet for 1 hour to review my suggested next steps and implementation suggestions.


When you leave this session you will be prepared to execute bringing your Klaviyo account to the next level with an actionable plan and guide. Clients leave feeling confident in the direction they’re headed with measurable targets.


INCLUDES:

  • Pre-call platform review by yours truly
  • 60 Minute Strategy Intensive
  • Suggested Implementation & Next Steps Document
  • Platform specific resources to thrive


INVESTMENT STARTS AT: $700 (varies based on flows & account size)

AVAILABLE ADD ON: 30 days of email/slack support while your team implements. $500

TIMELINE: 2-3 WEEKS

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OPTIMIZATION STRATEGY & RETENTION PARTNER

Have an in-house marketing team or team member but need support getting to the next level with your email, sms and retention efforts? Let me be your internal teams support and partner in helping you reach your goals. I'm your gal!

INCLUDES:

  • Account audit ($700 value)
  • 2x Meetings / Month to review implementation status, review past and upcoming campaign strategy, flow and opt-in performance.
  • Slack access to me for strategy or implementation questions (I respond to questions 2x a week at a dedicated time)
  • I’m in your account staying up to date and always adding suggestions
  • Built in accountability partner for your team


INVESTMENT STARTS AT: $1,750, required 3mo commitment

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Octane AI Quiz Flow Set Up & Optimization

Do you utilize an Octane AI quiz on your website but you're not utilizing the data to it's full potential? My favorite kind of project!

INCLUDES:

  • Audit of quiz & data
  • Strategy and flow map of post-quiz flow
  • Copy, design & implementation of post-quiz flow
    • Includes up to 12 emails
  • 2 1:1 calls


INVESTMENT STARTS AT: $3,500

TIMELINE: 5 WEEKS

What My Clients Are Saying

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"Of the many email marketers I have worked with, Monica is by far the best. She took the time needed to understand my brand and then coupled that with her mad Klayvio skills to produce flows and campaigns that elevated my brand messaging and visuals. On top of it all, she brings positive and productive energy to our meetings, is very organized and stays on top of every project. 10 stars (is that a thing?)"

-Lesley, Founder & CEO

"Monica was great at helping us set up early email templates in our Klaviyo account. She worked closely with our content team to hear their needs and advise on strategy and implementation. She also took the time to train our team on how to implement more emails for the future following our engagement. In addition to emails, she also was great around overall brand list segmentation. We feel much stronger about our Email marketing following working with Monica. "

-Michelle, Founder & COO

"We hired Monica to help with our existing email flows and ongoing going campaign work. As a small business, we were a bit put off by the exorbitant quotes we received from other agencies and their lack of transparency. Working with Monica was an incredible and invaluable experience - she is honest, thoughtful and thorough. She conducted a deep analysis of our Klaviyo set up and provided robust guidance and support to make improvements. We're also using her digital email idea bank - another invaluable asset. "

-Libie, Founder & CEO

"From day 1, Monica was an amazing thought partner to our brand. She spent time listening and learning about our marketing needs and goals and then provided a very clear project plan. As we dug into each area of our email marketing strategy, she provided different recommendations that supported growth through testing, segmentation, flows and creative. She dedicated time to share her knowledge and not just do the work. We would HIGHLY recommend Monica for her extensive expertise and also because she is an absolute pleasure to work with!"

-Danielle, Founder & CEO

Sample of My Work

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Looking forward to

making magic with you!

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If you think we'd be a good fit to work together

please fill out my intake form below and I'll be in touch soon!

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INTAKE FORM